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Author Archives: Debbie Newman
The Truth about Solus Door Drops
Excellent article from The Letterbox Consultancy which is absolutely true – I can confirm from bitter experience, despite taking references from a national charity about the company concerned prior to commissioning the work. The Truth About Solus Door Drops If … Continue reading
New Year Marketing Actions
http://conta.cc/wtUntM 10 Easy wins for the New Year Who loves your business more than you? Answer: No-one. No-one will ever love your business as much as its owner. Do remember that when delegating your marketing within your company and /or if … Continue reading
LinkedIn tips to get you started – and finally…
Be patient and take the long-term approach Try to keep the same tone when you leave messages as this will be your ‘voice’. Whilst you don’t want to waffle, you also don’t want to sound curt. Follow new groups first … Continue reading
Posted in Armstrong Beech Marketing, Social Media
Tagged broadcast, long-term approach, voice
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LinkedIn tips to get you started – 13 – Use the applications
13. Use its applications… Go to ‘More’ at top of home page > drop down… or some of the key ones are below ‘experience’ in your profile. Lots of social networking… Show, don’t just ‘tell’: Applications give you the chance … Continue reading
Posted in Armstrong Beech Marketing, Social Media
Tagged applications, event, Social Media
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LinkedIn tips to get you started – 11 & 12 – Don’t sell overtly and Advertising
11. Don’t sell overtly and Advertising 1. Don’t sell overtly Rather, think about how you can communicate by helping/giving; trying to ‘sell’ won’t help you/your brand on LinkedIn in the long term. Start a discussion thread about something topical within … Continue reading
Posted in Armstrong Beech Marketing, Social Media
Tagged advertising, discussion thread, target market
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LinkedIn tips to get you started – 10 – Recommendations
10 Recommendations Ask for one/two liner recommendations for you/your business-service – explain that you are building your ‘on line’ brand and that if they felt that the work/service you provided for them exceeded their expectations, then you’d really appreciate them … Continue reading
Posted in Armstrong Beech Marketing, Social Media
Tagged brand, business, recommendations, reference, service
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Linked In tips to get you started – 9 – Check out the Answers
9. Check out the Answers (Q&A) – go to the More…. tab along the top If you can offer help and advice to a question it creates a relationship with that one person and also endorses your expertise to everyone … Continue reading
Posted in Armstrong Beech Marketing, Social Media
Tagged expert, feedback, questions and answers, referral
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LinkedIn tips to get you started – 8 – Groups
8. Groups Find those groups which are relevant to your business – go to the groups directory and search – they may be groups that are alumni, industry, local business groups, Look for the groups people have joined within your … Continue reading
Posted in Armstrong Beech Marketing, Social Media
Tagged expertise, groups, white paper
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Linked In tips to get you started – 7 – Sales Acceleration
7. Sales Acceleration If you’ve got a meeting with a new client, see what you can learn about them – do you share any connections? What are their hobbies or interests? Show that you’ve done your homework. With existing customers/clients, … Continue reading
Posted in Armstrong Beech Marketing, Sales, Social Media
Tagged clients, contacts, referral, Sales, solution
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LinkedIn tips to get you started – 6 – Who’s viewed my profile?
6. Who’s viewed my profile? a. Half way down on RH side on home page; some give a person’s details, other’s will just give you the business category, but you can usually click through on that and have a choice … Continue reading
Posted in Armstrong Beech Marketing, Marketing, Social Media
Tagged networking, profile
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